Abstract Summary

Modelling Design:
developing a sustainable business model through introduction of a design studio within the Dunedin Fashion Incubator

Incubator best practice, financing and business support available

Since the establishment of the Dunedin Fashion Incubator (Dfi) in 2001 a mentoring model has been the focus, this has been realised through the giving of advice and support and the provision of workroom facilities to a range of emerging designers and business start ups in New Zealand.
Financial sustainability of the Dfi has been maintained predominantly through external funding, mostly in the form of Government and local body grants. In 2009 the Dfi became part of the Otago Institute of Design providing links with design education and research capabilities.
Recently a new direction of self funding has been explored with the development of the Dfi Design Studio. Dfi resident designers, talented graduates and existing students have been employed as Design Assistants. Commercial client projects provide work experience for emerging designers and an income for the Dfi. A whole new era of self funded sustainability is emerging and in addition the opportunities for business and educational collaborations abound.

Business Profile
Tracy Kennedy
Dunedin Fashion Incubator

BDes (Fashion), Grad Dip FA (Textiles), Grad Cert Tertiary Teaching

Tracy has held the position of Manager Dunedin Fashion Incubator (Dfi) since June 2009. Tracy previously held a senior lecturer position in the School of Fashion at Otago Polytechnic from 1998, teaching in the areas of design theory and communication, studio projects and professional practice. Tracy has been a designer for a knitwear manufacturer and has small business experience. She has a particular interest in sustainable models within the fashion industry and the implications for designers, business and education.

4th International Fashion Incubators Conference : 21-25 October 2013
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